Toto Wolff Set to Divest Shareholding Valuing Mercedes Formula 1 Team at £4.6bn

Toto Wolff with Mercedes F1 team
Team Principal Wolff has guided Mercedes to historic success in Formula 1

Toto Wolff is in advanced talks to sell a portion of his ownership stake in the Mercedes F1 outfit.

This transaction estimates Mercedes at £4.6bn – an unprecedented figure for an F1 team – after McLaren were valued at £3.5 billion in a change of corporate structure in September.

Wolff, who owns one-third of Mercedes F1, would sell a shareholding in the region of 5%.

Wolff, aged 53 would stay on as team boss and chief executive officer if the sale goes through.

Shareholder Structure

The other shareholders in the team are Mercedes-Benz and industrial group Ineos Group, who both hold one-third of the enterprise.

An official representative said: "We will be making no official statement on this. The governance of the team will remain unchanged, and each shareholder are dedicated to the ongoing success of Mercedes-Benz in F1."

Valuation Increase

The deal would represent a significant increase in worth of Mercedes F1 after Ineos acquired its share for £208 million in 2022.

This surge demonstrates the expansion in valuations of F1 teams in the past few years as a consequence of the growing popularity of the sport around the world.

This trend was evident with the box-office performance of the Formula 1 film featuring Brad Pitt, which was released in summer 2023 and earned over $630m (£458 million) at cinemas worldwide.

The film represents Pitt's most successful movie and the highest-earning sports movie to date.

Present Standings

Mercedes are runner-up in the constructors' championship, behind McLaren, with three Grands Prix left in the current championship.

Mercedes' primary racer British driver George Russell has won 2 of the 21 races so far and is fourth in the drivers' championship after McLaren drivers Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

Mercedes won a unprecedented eight straight constructors' championships and seven drivers' titles, six won by Lewis Hamilton and one for Nico Rosberg, between 2014 to 2021.

Abigail Schmidt
Abigail Schmidt

Lucas van der Meer is a digital strategist focused on empowering local economies with technology-driven market solutions.